88 Creative Studio by Sally Scruggs.
I spent over five years in the publishing industry while developing a freelancing career in identity, print, digital and social marketing design. In 2015, I decided to turn that freelancing work into a career.
Whether I’m project managing a custom publishing account, developing a creative campaign for a social marketing intervention or designing a print ad for a local business, I work closely with clients to understand their stakeholders and anticipate their needs. Research is hero, so my projects begin with thoughtful strategy before implementing pragmatic design. I’m a problem-solver above all else—I love coming up with creative solutions for my clients and stretching their dollars to make exceptional products that exceed their expectations.
I live in Durham with my husband, toddler and Boston Terrier.
Did you know that babies can perform logarithmic counting? Even though I’m certainly more of a Right Brain, I appreciate the beauty of numbers and order—I approach all my designs with logic first. Do you remember School House Rock? The Figure 8 song sounds a bit like a sad hymn, but it totally mesmerized me as a kid and even mentioned infinity, my first exposure to that concept. Today when I think about infinity, I think about perspective and the cyclical nature of our experiences. I try to apply those principles to my life and work. Why two 8’s? That part is just a visual nod to my double initials. So at the end of the day, 88 is a reminder to keep perspective and always remember that there are consequences—both good and bad—to every action.
Get in touch
Email: [email protected]
Phone: (919) 813-0932