What is your “Magic”? How to write your unique value proposition.

Figuring out your “magic,” or unique value proposition, should be the one branding activity you do if nothing else. In this blog post, we’ll offer 3 formulas for writing a statement you can use to guide every content, brand, marketing, and business decision you make. It’s THAT powerful because it distills what you do into a single statement that you can keep coming back to again and again.