Brand Kit

Logo + Style Guide + Brand Strategy


Your brand strategy is a long-term plan for aligning your identity, message and audience with your offer (products and services.)

A brand is not a product, logo, website or name. Instead, it defines more abstract and often intangible aspects of your company or organization’s identity. These are aspects like tone and values that are only portrayed as the sum total of your brand and how you show up for and connect with your audience.

In a 1-hour strategy session, we'll talk about what makes your brand unique and memorable. In addition to a Brand Kit, you'll have a very clear understanding of who your brand is for and how to communicate with your audience as your brand.

Sally + Andrea

What You Get

  • Brand Workbook and Mood Board Design
  • Branding Launch Checklist
  • 1-Hour Strategy Session
  • 3 concepts, 2 rounds of revisions, 1 final logo
  • Style Guide with Fonts and Color Palette
  • Brand Library with logo files, fonts, 3-5 stock images
  • 40-Minute Follow-up Call
  • 30 Days of Email and Video Support

The Process

  • Free Q&A Call

    We’ll get to know each other during our 30-minute call, discuss your project, and review the process.

  • Book Your Workday

    Choose a date that works best for you for our Design Day. Content must be delivered prior to this day. Secure your booking with a 50% deposit or pay in full.

  • Prep Your Materials

    Complete your Brand Strategy Workbook and provide all requested assets ahead of your scheduled workdays.

  • Let’s Get to Work!

    Your design will be completed over the course of this day. During this time, we will be working on your project. **You do not have to be available for a meeting during this time**, but it's helpful if you can be accessible via email or text if we run into any questions.

  • Followup and Support

    If you'd like, we'll have a 40-minute follow-up call the week after you receive final deliverables, so that you can ask any questions and share any new ideas for feedback.

What is a Style Guide?

A style guide contains important information about your brand's visual identity including logo variations, color formulas, and font-weight and size information.

Here's an example:


Ready to upgrade your brand?

Schedule a Free Q&A Call! Tell me about your dreams for your project and we'll chart a way to get you there.

Sally + Andrea


WordPress, Brand and Marketing Strategist

As much as she loved reading books growing up, the actual book itself—its design and the way it was made—drew Sally into publication design in college. WordPress and website design has been a passion for almost 20 years.

She launched 88 Creative Studio after the birth of her daughter when it was time to leave the world of publishing and make her own rules.

Even in its early stages, Sally knew she wanted to build a business that helps people in impactful ways.

Andrea says: Beyond the beautiful work she creates, Sally solves problems with ease, generates big idea after big idea, and possesses wisdom far beyond her years. Most importantly, she is a stellar human being with a joyful spirit.

Free Strategy Consultations help you through your #CoronaPivot

Brand Therapy

Do you need help building your brand?

We'd like to give you the same workbook we give to our high-end clients... for FREE!

No thanks. Take me to your website.
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