Logo Design & Branding

Branding is about more than a pretty logo. A strong brand identity will be aligned with your core values and build confidence and trust among your customers.

Logo Design

Asset Library

Website Design

Meet the “Brand Kit”

Every business or organization needs a Brand Kit. Delivered to you as a digital folder, the Brand Kit contains all your logo files, fonts, color builds, social media assets, collateral like business cards and letterhead, and an email signature template. It also comes with a document called a Brand Board that helps you use all your branding assets.

Main Logo Design

Even though a brand is more than a logo, the logo design is still the cornerstone of your visual identity. The Brand Kit comes with 3 Logo Concepts and you'll have the chance to make up to 2 rounds of revisions.

Alternate and Submarks

Extend the use cases for your logo. An alternate logo is a different orientation of the main logo. Ex: If your logo has a square ratio, the alternate logo might be a centered rectangular version.  The submark is like an abbreviation of your logo. It's usually only pictorial, sometimes with initials.

Color Palette & Fonts

Every kit comes with a list of color builds (CMYK, RGB, Hex, PMS) and fonts. This is especially useful when working with other designers, but you and your staff will be able to use this handy reference sheet, too.

Brand Board

The Brand Board is an essential overview of your visual identity. This document goes beyond colors and fonts—it describes all the files in your Brand Kit, appropriate use-cases for your logo formats, and offers suggestions on font sizing for print and web.

Extra Features

The Brand Kit also includes Business Card design, Letterhead design, Social Media icons and an Email Signature.

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Frequently Asked Questions

What is the time frame for project completion?

Each project can vary depending on the revision rounds. We might be able to finish be sooner or later, but here are some typical estimates:

Logo Design: 2-3 weeks.

Brand Kit: 3-5 Weeks

Brand Kit + Website: 6-8 Weeks.

How quickly can we begin? Can you start working with me next week?

I'm typically booked out 2-3 weeks in advance, and sometimes more than that. If you have a hard deadline, let me know and we may be able to start sooner!

Can I hire you at an hourly rate?

Yes you can! Just send me a message and we will chat about your needs, availability and pricing.

How does payment work?

I require a 50% deposit to begin work and 50% right before delivery of final files (but after final proofs so you can be sure everything is to your complete satisfaction.) You'll have the option to pay with a credit card or PayPal straight from the invoice, or you can pay by check.

Do you offer any other design services?

Yes! Most of my clients also hire me to create a variety of their other marketing  / design needs. Check out my services page.

What kind of files will you provide?

You will recieve a link to a Dropbox folder that includes raw (ai), print (eps, jpg) and web (png) filetypes for your branding assets. In the case of mood, brand boards and stylesheets, PDFs will be provided. Sizing is standardized to fit most needs. Custom sizing (as in the case of web projects that are developed by someone else) is available upon request.

What software do you use?

I use Adobe Creative Cloud for graphic design and WordPress for web development. If you'd like more information about my web dev stack, feel free to shoot me an email. I'd love to tell you more.

Work Samples

Branding Packages

Logo Design

$500

  • Main Logo Design
  • Alternate Mark
  • Submark
  • Color Palette + Fonts
Branding Kit

$750

  • Main Logo Design
  • Alternate Mark
  • Submark
  • Color Palette + Fonts
  • PLUS:
  • Brand Board / Style Guide
  • Business Card Design
  • Letterhead Design
  • Social Media Icons
  • Email Signature
Brand + Website

$2,250

  • Main Logo Design
  • Alternate Logo
  • Submark
  • Color Palette + Fonts
  • Brand Board / Style Guide
  • Business Card Design
  • Letterhead Design
  • Social Media Icons
  • Email Signature
  • PLUS:
  • Website Design (WordPress)
  • Domain, Hosting, Email (1 Year)
  • 2 Weeks of Technical Support
  • 1-on-1 Training Session

Additional Options

$250

Social Media Kit

Facebook
Cover photo
Profile image

Twitter
Background Design
Profile image/icon
Profile header

Instagram
Profile photo
3 Backgrounds for Text Posts

$400

Brand Booster Kit

Some organizations already have a logo but not enough assets in their brand library.  This package is for organizations with existing branding that need access to more filetypes, a stylesheet, and/or very minor design changes. As an added bonus, you'll also get the social media package.

Includes:
You main logo supplied in web & print formats
Files for a existing secondary logo or submarks
Color palette and fonts
Social Media Kit

Let’s Work Together!