We ditched hourly rates because it’s actually costing you—the Client—more money! There’s evidence that shows significant inefficiencies of this constant context-switching. So we decided to get smarter about the way we book projects.
Figuring out your “magic,” or unique value proposition, should be the one branding activity you do if nothing else. In this blog post, we’ll offer 3 formulas for writing a statement you can use to guide every content, brand, marketing, and business decision you make. It’s THAT powerful because it distills what you do into a single statement that you can keep coming back to again and again.
Summary It’s really tempting to dive right into building a website. Perhaps you don’t look forward to building a website, but you might be in a hurry to get something up and live for the world to see. I get it and I’ve been there. But hold your horses! There are three things you need …
Summary A plugin is a little piece of software that you add to your WordPress site to add new features. They can be free or paid, large or small. When you’re thinking about adding a new plugin, make sure you verify: The plugin author: Though not always a dealbreaker, it’s often safer to use plugins …
Summary Your theme is the foundation of your website. That means it must be built well and made to last. Plan to spend at least $100. If you think that’s expensive, consider that it’s less than the going hourly rate for a decent WordPress developer. You’ll experience fewer problems in the long run if you …
Summary Flywheel is an excellent WordPress host for both newbies *and* experienced developers. They toe the line between professional-grade servers and tools while also remaining extremely user-friendly with their simple dashboard and amazing customer support. Start with the Tiny Plan for only $15/mo! You can’t beat the service and all the included features. What is …
Summary Use Google as your domain host for a super easy setup, integrated Google Workspace (formerly GSuite), e.g. you@yoursite.com, included privacy, and consistent pricing. If you already have a domain name from another registrar (including Squarespace), transfer your domain name. If you’re starting fresh, go to domains.google.com to get started. Make sure you are logged …
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